How to choose a reliable business partner

The collaboration between two projects provides new opportunities and ideas for joint activities. Partners together conduct promotions, arrange competitions, distribute certificates and thus “share” the audience with each other. That is why almost everyone wants to cooperate with other projects, but, as it turns out, finding a reliable partner is not an easy task. In your search, we recommend that you take your time and follow some tips that will help you avoid unpleasant situations and disappointments.

Find out more about the partner

A company’s reputation or project will say a lot about the person who runs it. What do his current partners say, and do they exist at all? What do other project participants and clients say about him? It is best to find out the answers to these questions before deciding to cooperate. Type in the name of the project and its founder in the search engine and look at least the first page of the search. Find your future partner on social networks for a complete picture: personal pages will tell about a person no less than an official website or an interview in a magazine.

Become your partner’s client

Only in this way you will learn firsthand about the quality of the product and understand how much it appreciates customers. If you are thinking about working with a brand of children’s toys, first of all, be sure to put yourself in the place of its client: go to the site, choose the toy that you like and order it. Pay attention to how many days the product will be delivered to you, whether it matches the picture and description on the site how it is packaged.

Start with a test project

Another way to test your compatibility at work is to start small and not immediately risk large sums, time and nerves. Only at work you will finally be able to evaluate your partner’s professionalism. During the preparation of a test project, you will have the opportunity to determine his personal qualities and make sure of his decency. If suddenly you are immediately faced with unprofessionalism, arrogance or disorganisation, refuse to work together. Don’t be fooled: it would most likely happen again if this happened once.

Negotiate on paper

Always and with everyone. Take this as a rule in your work. Even if you work with friends or relatives, don’t neglect it. And the point is not even a lack of trust, but the fact that a person feels great responsibility for the words written with his hand. And if some agreements are forgotten after a while (and this is quite normal), there is always the opportunity to check yourself and avoid possible disagreements. There are different cooperation agreements, and professional lawyers will advise the right option for you. For the agreement to be legally binding, you and your partner must be registered as individual entrepreneurs or legal entities.

When negotiating a partner event, list your commitments to each other. Let both parties know from the very beginning on what conditions they cooperate. Who provides the platform for the event, and who is responsible for advertising and announcements on social networks? Where will post-reports be published, and how many free certificates should be prepared?

Discuss these points in advance, going through all the facts. As practice shows, clear agreements are more accessible to keep than vague promises.

Complement each other

One is better versed in financial matters. The second knows how to build relationships with people and negotiate with everyone. Ideal partners compensate for each other: even if you are both professionals in your field, each has its strengths. It’s great when partners have something to learn from each other.

Be like-minded

Real partners are not just those who temporarily work on one project. Both should treat the matter equally reverently have common goals. Your business partner must be close in spirit, and there is a feeling of comfort in working with him. Look for like-minded people among your friends at events in which you participate. Entrepreneurial forums, thematic blogs and groups on social networks will help you find partners on the Internet.

Everyone sets different goals for themselves and imagines the ideal partner for their project differently. We hope that the article will facilitate your search and help you find like-minded people who look at yourself from the outside think about how good a partner you will turn out to be.

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